FITOCRACY
Founders: Brian Wang & Richard Talens
Headquarters: New York, NY
Year Founded: 2010
Year Romulus Invested: 2011
In 2010, Fitocracy cofounder Richard Talens had an idea: what if fitness could be turned into a game? Fitocracy harnesses the addictive nature of online gaming to make fitness more fun, addictive, and communal. With just a smartphone and a goal of getting fit, users can access their very own personal trainers who will provide personalized fitness assessments, workouts, nutritional plans, and motivational tools.
Fitocracy was acquired in 2016.
The Fitocracy-Romulus story:
We met Fitocracy through 500 Startups. The team had an incredible founder-market story—the founders had all gotten into great shape using their own app. The authenticity behind their brand and product piqued our interest.
Romulus value in action: Authenticity. Fitocracy believed wholeheartedly in the mission it was pursuing; indeed, the company originated as a way to solve g a problem the founders faced. It communicated with and built features for its users according to their authentic needs.