ESTIFY
Founders: Jordan Furniss, Derek Carr & Taylor Moss
Headquarters: Los Angeles, CA
Year Founded: 2012
Year Romulus Invested: 2013
Estify provides auto repair estimation software that brings body shops into the digital age. Founded in 2012, Estify is disrupting one of the country’s most archaic industries: the automotive collision repair market. Its flagship product, Estify Transfer, links estimate data from insurance companies to body shops, significantly reducing the time and increasing the accuracy of the “rekeying” process. By helping collision repair shops automate the data entry process, Estify helps them save both time and money.
Estify also creates solutions for original equipment manufacturers, which use Estify’s software to analyze their equipment and ensure that it is performing as safely as possible on the road.
The Estify-Romulus story:
We met Estify through the Amplify accelerator in Los Angeles. LA is a hotbed for emerging startups and great talent, and we’d been actively looking to partner with exciting businesses in the area. The Estify founders were a unique case; while many of their peers were building glittery consumer technologies that fit the Silicon Beach fold, the Estify team was building enterprise software for mechanics in dingy auto repair shops. “It’s rare to find a team that is passionate about both auto collision and cutting-edge cloud software,” says Neil. Our focus on bringing technology to large, antiquated industries aligned with the founders’ vision, and so we partnered with the company in 2013. Since then, we’ve helped the founders design new products and acquire new types of customers, but most importantly we have continued to ensure the team has identified and recruited best-in-class talent from the tech and auto collision worlds.
Romulus value in action: Executing. Estify is shaking up one of the most archaic, technology-resistant industries in the world by delivering efficiency to its auto body shop customers. Estify itself operates in a highly efficient manner; each member of the leadership team is responsible for a very different facet of the company.